What is CruxIQ?

CruxIQ is a series of quick how-to’s and explanation articles that are short and to the point, written for business owners looking to take action and make confident decisions.

Marketing Analyst vs AI Co-Pilot - Which is for you?

Should you hire a dedicated marketing analyst for your company or partner with a hybrid agency that combines the power of AI with human expertise?

8 MINUTE READ TIME

Best Practice

A 18 Question SEO, Ads and Search Intent Questionnaire To Determine Keywords

Identifying the right keywords is essential for both SEO and Google Ads, as each plays a crucial role in your overall digital marketing strategy.

9 MINUTE READ TIME

Best Practice

8 Step Guide: Identifying Your Online SEO and Ads Competitors

Identify, Create, Optimize and Monitor Your SEO and Ad campaigns

3 MINUTE READ TIME

Best Practice

Business Directories for Today's SEO and Tomorrow's AI Search

In the evolving landscape of digital marketing, business directories have long been essential for improving search engine optimization (SEO)

9 MINUTE READ TIME

Best Practice

Maximizing Marketing Impact: The Powerful Synergy of Human Insight and AI

Human expertise in marketing has never been more essential, particularly in key areas like strategic decision-making, emotional intelligence, and creative thinking, which require the nuanced guidance that only humans can provide.

9 MINUTE READ TIME

Best Practice

Unlocking Success: The Benefits of Using Experiments with Google Ads

In the dynamic world of digital marketing, Google Ads stands out as a powerful tool for reaching potential customers. However, merely running ads isn't enough to guarantee success.

8 MINUTE READ TIME

Best Practice

50+ Google Ads Optimizations

This list covers aspects like budget allocation, targeting specifics, ad creation, and conversion tracking.

2 MINUTE READ TIME

Medspa Case Study

Maximizing ROI and Lowering CPC: Cruxdata.io's AI Marketing Co-Pilot Success with Google Ads for Med Spas

Case Study: How Clients New to Google Ads Accelerated New Customer Acquisition with Cruxdata.io’s Powerful AI Platform

11 MINUTE READ TIME

MedSpa

MedSpa Revenue Potential & Optimization

On average, these med spas generate about $121,632 in monthly revenue, which annually amounts to approximately $1,982,896

12 MINUTE READ TIME

MedSpa

3 Marketing Pillars for Sustained Revenue Growth in Med Spas

The med spa industry has shown remarkable growth, with a market that not only expands in size but also in revenue.

11 MINUTE READ TIME

MedSpa

Why Med Spas Make Great Businesses

This substantial growth is driven by expanding consumer awareness and demand for cosmetic and therapeutic treatments, highlighting the industry's potential to serve an ever-widening and health-conscious client base.

9 MINUTE READ TIME

Best Practice

Should You Use Google Gemini For a Local Search? Lets ask Gemini!

Spoiler Alert: a traditional Google Search is much more helpful and Gemini just shows the top two Google Search results. So great, now small businesses can compete for the top two spots.

5 MINUTE READ TIME

Best Practice

What Is an AI Marketing Co-Pilot, and Why Does Every Small Business Needs One?

An AI Marketing Co-Pilot serves as a strategic partner in the complex and evolving world of digital marketing.

7 MINUTE READ TIME

Best Practice

How AI Reduces Barriers for Small Businesses Using Google Ads

Small businesses are faced with an array of barriers when it comes to digital advertising.

7 MINUTE READ TIME

How To

Google Ads, SEO, Keywords and You - A Strategic Approach

Simply utilize the keywords from your SEO program to develop a Google Ad campaign. Continuously refine the ad campaign, and incorporate the performance of keywords back into your SEO program.

9 MINUTE READ TIME

Revolutionizing Small Business Marketing: Harnessing Generative AI for Competitive Edge

In the competitive landscape of digital marketing, small businesses often find themselves at a disadvantage when competing against larger companies.

4 MINUTE READ TIME

Best Practice

FAQs (Frequently Asked Questions) Are a High Value Website Feature

An FAQ (Frequently Asked Questions) section or dedicated web page is a powerful and essential element of a website, aimed at addressing the common inquiries and concerns of potential customers.

6 MINUTE READ TIME

Best Practice

Web Page Optimization: Harnessing the Power of Generative AI for Next-Generation Search Engines

In the rapidly evolving landscape of digital marketing, the influence of artificial intelligence (AI) on search engine algorithms cannot be underestimated.

9 MINUTE READ TIME

How To

Revitalize Your Contact Page

Creating a Welcoming Landing Page Experience That Captivates and Converts Customers.

8 MINUTE READ TIME

How To

Using AI To Get Started with Google Ads

For many small businesses, diving into the realm of Google Ads can be both daunting and perplexing. We break it down, making it easy to launch your first campaign.

11 MINUTE READ TIME

Best Practice

Attention Small Business Owners: Google Analytics Created a Challenge To Continue Analyzing Two Important Growth Metrics

Feeling lost with the Google Analytics transition from Universal to GA4? You're not alone.

6 MINUTE READ TIME

Best Practice

How Seasonality Impacts Your Business

Why Year-Over-Year Web Traffic Is the Gold Standard SEO Metric and a Vital Marketing Gauge

7 MINUTE READ TIME

Best Practice

Should I run ads on Meta or Google?

Ultimately, the best way to decide which platform is right for you is to experiment and see what works best for your business.

3 MINUTE READ TIME

Best Practice

SEO vs PPC - Which Should Come First?

In today's digital world, businesses need to be able to reach their target audience online.

6 MINUTE READ TIME

Best Practice

The 19 Webpages You Need to Maximize Search Intent

In todays digital world, a company's website plays a pivotal role in establishing its online presence, attracting new customers, and catering to a multi-dimensional audience - especially with the recent AI explosion.

13 MINUTE READ TIME

Best Practice

Canva vs. Microsoft Designer: Will the Titan Fall?

In today's digital age, creating visually appealing and professional designs is crucial for individuals and businesses alike. Canva and Microsoft Designer are two popular design tools that offer users the ability to create stunning visuals without extensive design experience.

12 MINUTE READ TIME

Tips

Get Ready For Generative AI Search and SEO

Generative AI chatbots like OpenAI's ChatGPT and Google's Bard are separate from traditional search engines. However, the worlds of chatbots and search engines are rapidly melding together.

9 MINUTE READ TIME

Best Practice

WHAT IS INSTAGRAM SEO? THE NO FLUFF EDITION

*gasp* SEO isn't just for the web anymore!

7 MINUTE READ TIME

Best Practice

How to Select a Google Profile Business Category

In the realm of local search optimization, Google Business Profile categories serve as a pivotal tool for ensuring your business surfaces in pertinent search results, especially within Google Maps and the Local 3-Pack.

4 MINUTE READ TIME

Best Practice

An 8 Step Guide to Competitor Keyword Analysis

Outrank Your Competitors in a Rapidly Changing Digital Landscape

9 Minute Read Time

Best Practice

What Should Be in an SEO Dashboard?

In today's digital landscape, search engine optimization (SEO) has become an indispensable part of any business's online success.

4 MINUTE READ TIME

Best Practice

Otimizing Your Website Structure for Effective Communication with Customers (and search engines)

A well-structured website not only attracts potential customers but also ensures effective communication with them.

8 MINUTE READ TIME

Best Practice

Website Structure and Search Intent: Top 5 Mistakes to Avoid

When it comes to designing a website that meets the needs of your users and aligns with their search intent, there are several common mistakes that website owners can make.

6 MINUTE READ TIME

Best Practice

Unlocking the Power of Semantic Core: Elevate Your Website's SEO Performance

A semantic core in SEO (search engine optimization) is a list of words and phrases relevant to a webpages search intent.

4 MIN READ TIME

Best Practice

Position 0 - The Good, The Bad, & the Ugly

What is Position 0 on a SERP page, and how can it be ugly?

8 MINUTE READ TIME

Best Practice

Optimizing Your Business Listings for Voice Assistant Searches

In today's digital age, voice search has emerged as a popular mode of online search.

2 MINUTE READ TIME

Best Practice

The Ultimate No-Fluff Guide to SEO Competitor Analysis Guide

Looking for a step-by-step detailed guide on SEO Competitor Analysis? Check out this no-fluff guide to help conduct your own analysis!

11 MINUTE READ TIME

Tips

14 Steps to Rank for As Many Keywords As Possible

Starting an SEO program always begins by identifying your most important website pages, followed by conducting a keyword analysis, and then developing a semantic core.

14 MINUTE READ TIME

Best Practice

Meta Tags and Meta Titles for SEO

There are 10 major components of SEO - in this article, we will be discussing one key element known as “Meta Tags'', which is a component of on-page SEO.

8 MINUTE READ TIME

Best Practice

22 Business Directories You Need to Use

Business listings help search engine users find your business, increase your search engine rankings, and provide confidence for potential customers.

2 MINUTE READ TIME

Best Practice

How to hire an SEO agency or freelancer

Outsourcing some, or all, parts of your SEO program is the optimal solution for many small businesses

8 MINUTE READ TIME

Best Practice

Backlinks are Key to SEO

The importance of backlinks in SEO cannot be overstated. Got it - but what exactly is a backlink?

13 MINUTE READ TIME

Best Practice

Search Intent Matters - a lot!

It’s not enough to simply find the right keywords and create great content around them - If you want to rank on Google, you need to optimize your content for the right search intent.

12 MINUTE READ TIME

Best Practice

10 SEO Components you NEED to know

Search engine optimization, otherwise known as SEO, is the process of improving the performance of a website on search engines like Google.

14 MINUTE READ TIME

Best Practice

What is an On-page SEO Audit?

Enhance your website's on-page content and technical framework to better cater to both your customer's needs and search engine requirements.

3 MINUTE READ TIME

Best Practice

What is a Semantic Core?

Simply put, a SEO semantic core is a set of keywords and phrases, carefully chosen in alignment with your website structure and user search intent.

13 MINUTE READ TIME

Best Practice

Every Business Needs a Keyword Analysis

As a small business owner, you understand just how important Search Engine Optimization (SEO) is. Conducting a keyword analysis allows will significantly enhance your SEO, and in turn traffic to your website.

13 MINUTE READ TIME

Tips

What You Need to Know about Keywords

As a business owner, you’ve most likely heard the term “keyword'' - but are you aware of just how important they are?

8 MINUTE READ TIME

Best Practice

38 Google SERP Results You Need to Know About (Part 3)

Whether you’re a small business owner, a marketing manager, or a combination of both - you should know about every element on a Google SERP (search engine results page).

8 MINUTE READ TIME

Tips

38 Google SERP Results You Need to Know About (Part 2)

Whether you’re a small business owner, a marketing manager, or a combination of both - you should know about every element on a Google SERP (search engine results page).

9 MINUTE READ TIME

Tips

38 Google SERP Results You Need to Know About (Part 1)

Whether you’re a small business owner, a marketing manager, or a combination of both - you should know about every element on a Google SERP (search engine results page).

7 MINUTE READ TIME

Best Practice

SEO - The Basics!

Not sure what a semantic core is? Fear not!

7 MINUTE READ TIME

Tips

Using Google's Campaign URL Builder To Track Visitors

A comprehensive digital marketing campaign requires focus on every approach you can take to reach potential customers.

12 MINUTE READ TIME

Best Practice

Keywords to Success!

As a small business owner, you’ve most likely heard the term “keyword'' - but are you aware of just how important they are? How does AI play a role in the importance of keywords?

7 MINUTE READ TIME

Best Practice

Digital Marketing Checklist for Small Businesses

Starting a business is only the beginning of the journey.

9 MINUTE READ TIME

Best Practice

Why You Should Hire a Keyword Specialist For Your Business

Keywords have been, and remain, a crucial pillar of digital marketing. They are the basis of how people find your business and services online.

4 MINUTE READ TIME

Best Practice

Have Google Analytics Universal? This is Why You Need to Install Google GA4 Now!

Google Analytics is one of the most powerful tools in digital marketing efforts.

7 MINUTE READ TIME

Best Practice

Bounce Rate and Session Times

Not all website traffic is good website traffic - kinda.

6 MINUTE READ TIME

Tips

You Need Google My Business!

With your Google My Business account, you can connect with your customers, post updates to your profile, and see how customers interact with your business.

6 MINUTE READ TIME

Best Practice

SEO; Buyer Beware!

If an SEO agency, consultant or other all-in-one-solutions provider guarantees your ranking on Google, ask them two questions;

8 MINUTE READ TIME

Tips

Google Analytics is Free AND Powerful

First off - Google Analytics provides an insane level of insight to your website traffic. Secondly, there really aren’t any other tools as powerful or as FREE as Google...

2 MINUTE READ TIME

Best Practice

Demographics for Dummies

Demographics are one of, if not the most, important components to consider when crafting your marketing message.

3 MINUTE READ TIME

Best Practice

Why You Need to Use a Linktree in your Insta Bio

Using Linktree in your Instagram bio will allow your Instagram followers to find the page on your website they are looking for.

1 MINUTE READ TIME

Best Practice

8 Reasons you need a Facebook Business Page

The numbers surrounding Facebook are truly staggering.

2 MINUTE READ TIME

Stumped?

Check out our how-to section for tool tips and digital marketing tutorials

How to Manage your Semantic Core

Cruxdata let's you store, edit and share your semantic core.

Read more >

How to Setup Linktree

Linktree is an essential tool for optimizing traffic to your website from Instagram - and it's free!

Read more >

How to Enable Demographic Data in Google Analytics Universal

Enabling Demographics Allows For a More Detailed Level of Reporting

Read more >

Read more >

How to Create a SEO Dashboard in 4 Easy Steps

You're minutes away from your own SEO and digital marketing dashboard

How To Create an Account on Cruxdata

Cruxdata is as a game-changer for small businesses, offering a holistic platform that transforms digital strategies through integrated SEO tools, social media monitoring, and website analytics.

How to create A Google Search Console Account and Connect it to Your Website

Google Search Console is an essential tool used by marketers to improve their SEO performance.

How To Structure Your Website in 3 Steps

A well-structured website not only attracts potential customers but also ensures effective communication with them.

How to Get Started With SEO in Two Steps

Better keywords = more website traffic

How to connect your Instagram Professional Account and your Facebook Business Page

Get the most out of your Instagram by switching to a Professional Account and connecting it to your Facebook Business Page.

How to Intall Google Analytics GA4

Google Analytics is a critical component for any small business digital marketing plan.

How to Create a Semantic Core

Unsure how to create and manage your semantic core? we'll show you how!

How To Increase Search Engine Visitors using Keyword Optimization and Semantic Core Development

A solid semantic core is necessary for attracting website visitors.

Don't miss out on our introductory pricing.

> I'm in! Sign up

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.