This list takes a deep dive into the over 50 different Google Ads optimizations, categorized by the campaign and ad group levels. This list covers aspects like budget allocation, targeting specifics, ad creation, and conversion tracking. While these optimizations provide a strong foundation for campaign success, remember that the ideal approach depends on your unique goals. For instance, if you prioritize brand awareness, your strategy might differ from one focused on driving conversions. Additionally, Google Ads offers advanced techniques and features that can be explored based on your specific campaign requirements. This list serves as a springboard to launch and continually refine your Google Ads campaigns for optimal performance.
Budget & Bidding (8+ Optimizations):
1. Setting appropriate daily/total campaign budgets (based on goals)
2. Utilizing budget pacing options (standard vs. accelerated)
3. Budget allocation across campaigns and ad groups based on performance
4. Choosing the optimal bidding strategy (manual, automated, enhanced)
5. Setting appropriate target bids (CPC, CPM, CPA) based on campaign goals
6. Utilizing bid adjustments for location, device, time of day, audience segments
7. Experimenting with automated bidding strategies and optimizing settings
8. Utilizing portfolio bid strategies for managing budgets across multiple campaigns
Targeting & Delivery (13+ Optimizations):
9. Targeting specific geographic locations (countries, regions, cities, postal codes)
10. Excluding irrelevant locations to avoid wasted spend
11. Adjusting bids based on location performance
12. Utilizing location groups for granular targeting and bidding
13. Targeting specific devices (desktop, mobile, tablet)
14. Adjusting bids based on device performance
15. Setting device modifiers to prioritize or exclude specific devices
16. Utilizing responsive search ads (RSAs) for optimal device adaptation
17. Setting ad delivery schedules based on audience behavior and conversion times
18. Pausing ads during non-converting hours or days
19. Adjusting bids based on time of day targeting
20. Choosing between standard and accelerated delivery methods
21. Selecting the method that aligns with campaign goals and budget constraints
22. Utilizing connection type targeting (WiFi, cellular)
23. Leveraging Google Audience Targeting options (affinity, in-market, demographic)
Campaign Extensions (8+ Optimizations):
24. Utilizing sitelink extensions to provide additional website links within the ad
25. Implementing call extensions for phone calls directly from the ad
26. Adding location extensions to showcase business addresses
27. Exploring other extensions like seller ratings, lead forms, structured snippets
28. Using structured snippets to highlight specific products or services
29. Implementing callout extensions to showcase unique selling propositions (USPs)
30. Utilizing promotion extensions for special offers or discounts
Campaign Experiments (6+ Optimizations):
31. Running A/B tests on different campaign settings (budgets, bids, targeting)
32. Testing different campaign types (search, display, shopping) for reach
33. Experimenting with ad delivery methods (standard vs. accelerated)
34. Utilizing campaign drafts for testing and iterating before launch
35. Implementing campaign budget optimization (CBO) for automated allocation
36. Leveraging audience segmentation for tailored campaigns
Keywords & Targeting (10+ Optimizations):
37. Selecting relevant keywords that match user search intent
38. Utilizing a mix of broad, phrase, and exact match keywords
39. Implementing negative keywords to exclude irrelevant searches
40. Regularly reviewing search terms and adding negatives as needed
41. Utilizing keyword groups for thematic organization within ad groups
42. Targeting specific demographics (age, gender, income) based on buyer personas
43. Utilizing audience segments based on interests and browsing behavior
44. Targeting users who are in-market for products or services you offer
45. Excluding irrelevant audiences to improve campaign efficiency
46. Utilizing keyword themes for broad audience targeting within ad groups
47. Implementing dynamic search ads (DSAs) based on your website content
Ad Copy & Creatives (10+ Optimizations):
48. Crafting compelling ad copy that highlights USPs and calls to action (CTAs)
49. A/B testing different headlines and descriptions to identify best performers
50. Utilizing ad extensions to provide additional information within the ad
51. Personalizing ad copy with dynamic keyword insertion (DKI)
52. Ensuring ad copy complies with Google Ads guidelines
53. Testing different ad formats (image, responsive display, app extensions)
54. Utilizing responsive display ads (RDAs) to optimize ad size and format
