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See how Cruxdata website analytics empowers small businesses.

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Understanding your website visitors through acquisition metrics

Understanding Your Website Visitors through Acquisition Metrics

Acquisition metrics allow you to identify which channels are generating the most visitors, are spending the most time on your website, and are viewing the most pages - allowing you to adjust your marketing strategy accordingly.

By identifying your strongest sources and areas that need improvement, you can optimize your marketing efforts and maximize your return on investment.

At Cruxdata we make it easy to frequently analyze your metrics, with top level management summary scorecards for all your important marketing metrics

Google business profile

Google has a dominant position in the search market with over 90% market share.

A Google Business Profile can help your business get noticed by potential customers by providing key information such as an address, phone number, website, and hours of operation.

Mobile users can easily contact you or get directions to the business directly from the listing. The profile also provides valuable insights into customer behavior, allowing businesses to track the number of times their profile was displayed, customer actions, and the keywords used in the search.

Page by Page Performance

Understanding which pages on your website have the most visitors, how long they stay, and how many pages they view is crucial for maximizing engagement.

Tracking page performance rates can provide valuable insights into your visitors' search intent - allowing you to craft or curate the best content for your target audience.

Cruxdata presents these metrics in heat map-style dashboards for easy identification of opportunities.

SSL AND DOMAIN CERTIFICATION

SSL certificates are crucial for websites that collect sensitive information such as personal data, credit card numbers or login credentials. They provide encryption, authentication and increase trust and credibility with visitors.

Knowing your SSL provider is important for quality, compatibility and support, ensuring that you are using a quality certificate that provides adequate protection for your website and visitors.

FAQ

How do I connect my website to cruxdata?

Cruxdata uses Google Analytics Universal, Google Analytics 4, and Google Search Console to collect data about your website visitors. Once you have these collection tools configured and installed on your site, all that's required is a couple clicks to connect them to your cruxdata dashboard.

Need help getting Google Analytics or Google Search console configured and installed? No worries! Check out our professional marketing services for reliable and affordable help

How does Cruxdata use my data?

We simply organize your data and present it to you in a simple, streamlined dashboard. We do not store or sell your data - and if at any point in time you wish to stop using Cruxdata, you can immediately halt our access.