Client #1, who we will call “Skincare Medspa” features services including AgeJet skin tightening, IPL photo facials, microneedling, laser hair removal, chemical peels, and other skin regeneration services.
Client #2, who we will call "Holistic Wellness Center”, offers therapeutic massage, craniosacral therapy, lymphatic drainage, ashiatsu, thai massage, oncology massage, and full body hot stone massage services.
Skincare Medspa
When we began working with Skincare Medspa, they had already set up a Google Ads account, but had not yet created or launched any ads. Cruxdata provided comprehensive guidance in developing a landing page, selecting keywords, identifying the target audience, and devising a bidding strategy. The primary goal was to attract new clients for their newly acquired skin rejuvenation equipment. Skincare Medspa preferred new clients call them to book, so we set that as the primary goal for our Google Ads campaign. Starting with a small budget of $170 per month, we knew we would have to be clever with our keyword optimization. Within a week, Cruxdata launched their campaign, optimizing ad spend and enhancing client acquisition
Holistic Wellness Center
Holistic Wellness Center had been experimenting with Google’s Local Service Ads, but struggled to measure their effectiveness. Cruxdata stepped in to set up a proper Google Ads campaign, implement tracking solutions to work around third-party booking software, devise a target audience and create a bidding strategy. The primary goal was to replace low-margin bookings from a third-party discount platform with new clients booking directly through their website. With a starting budget of $275 per month, the call to action focused on booking services via their website. Through Cruxdata's strategic approach, Holistic Wellness Center was able to optimize their ad spend and attract higher-margin clients.
Optimizing Google Ads campaigns involves a multifaceted approach - from strategically allocating budget and bidding to crafting compelling ad copy and targeting the right audience, there's a range of 53 levers to pull for success. This exhaustive list explores all the optimization possibilities at the campaign, ad group, and ad levels, empowering users to fine-tune their campaigns for maximum impact. Dive deeper into the specifics with the full list 50+ optimizations
Let’s take a peak at the top performing keywords for each campaign. This data will give you an idea of what data points we look at in order to determine the effectiveness of a keyword. For a more detailed explanation on keywords, you can check out this blog post on general keyword knowledge, or this one on how keywords work in tandem across SEO and Google Ads.
Holistic Wellness Center: :
Original budget $170, increased to $300 after initial success
[Keyword: therapeutic massage]
High Bid: $4.46
Low Bid: $0.79
Actual CPC: $1.09 (24.4% of high bid estimate)
[Keyword: spa massage near me]
High Bid: $2.04
Low Bid: $0.94
Actua lCPC: $1.27 (62% of high bid estimate)
[Keyword: massage therapy]
High Bid: $9.97
Low Bid: $1.41
Actual CPC: $1.14 (8.7% of high bid estimate)
Conversions: 34
Total Conversion Value: $5,440
Skincare Medspa:
Original budget $275, increased to $400 after initial success
[Keyword: age jet portland]
High Bid: No data
LowBid : No data
Actual CPC: $2.95
[Keyword: agejet]
High bid: $7.32
Low Bid: $1.34
Actual CPC: $3.91
[Age jet]
High Bid: $10.00
Low Bid: $2.35
Actual CPC: $2.98
Total Conversions: 3
Total Conversion Value: $1800
These impressive results were achieved in just 60 days. With ongoing optimization and retargeting, we expect conversion rates to increase further while maintaining a cost per click well below the industry average.
When an initial campaign is set up and launched, communication is more frequent to ensure everything run is running smoothly. A formal monthly report that includes not only ad performance, but also website structure suggestions, content improvements, SEO analysis from Cruxdata.io’s integrated SEO tools, and AI-generated insights. By combining AI and human expertise, we offer the best of both worlds: the low cost and efficiency of AI, paired with the personalization and intuitive insights from our experts, creating a comprehensive marketing co-pilot for your business.
How do we quickly achieve below industry costs for above industry results?
How Do We Do It for So Much Less Than Other Agencies?
Automated AI analysis. We achieve lower costs through the automation capabilities of AI in order to generate your marketing insights. Technically speaking, Cruxdata creates an efficient and highly optimized data pipeline for AI to process your marketing data. This automation reduces manual effort and operational costs, allowing us to pass the savings on to our clients while delivering superior results.
How Do We Really Differ?
Cruxdata provides powerful AI tools and organized marketing data, offering business owners a series of intelligent, interactive dashboards. You have direct access to all your data in one unified database, ensuring a comprehensive view of your marketing performance. Each month, we deliver detailed reports that include highlights, alerts, and opportunities across your website, SEO, social media, and Google Ads. Our optimized reports give you actionable insights, helping you make informed decisions to drive your medspa's growth. By combining AI insights with expert analysis, Cruxdata ensures you get the best of both worlds: efficiency and personalization.
The impressive results achieved by Skincare MedSpa and Holistic Wellness Center in just 60 days demonstrate the transformative power of Cruxdata.io’s AI Marketing Co-Pilot. By leveraging advanced AI tools and expert insights, both clients, new to Google Ads, were able to significantly boost their customer acquisition efforts while maintaining costs well below industry averages.
Skincare MedSpa saw remarkable performance with keywords like "therapeutic massage" and "spa massage near me," achieving high conversion rates at a fraction of the anticipated cost per click. Similarly, Holistic Wellness Center successfully transitioned from low-margin third-party bookings to higher-margin direct bookings through targeted Google Ads strategies.
Cruxdata’s comprehensive approach—combining SEO, website optimization, and tailored Google Ads management—ensures that clients not only attract new customers but also build sustainable, long-term growth. The integration of automated AI analysis with human expertise provides an unparalleled advantage, offering detailed monthly reports with actionable insights across various marketing channels.
Choosing Cruxdata means embracing cutting-edge technology without sacrificing the personalized touch that drives meaningful results. As the market evolves, businesses that adopt these innovative strategies will find themselves well-equipped to lead and thrive. With Cruxdata.io, your medspa's potential is limitless, guided by data-driven decisions and expert support.
