SEO is a free, long-term approach that can take anywhere from 6 months to years to deliver sustainable results, while Google Ads provides the ability to accelerate new customer acquisition and ramp up revenue quickly. By combining the strengths of both—SEO for long-term growth and Ads for short-term gains—you can create a powerful synergy that maximizes visibility and drives consistent traffic. This 15-step SEO and Ads Search Intent Questionnaire will help guide you through determining the most relevant keywords to fuel both efforts.
1. How would you describe your business in one sentence? Craft a concise business description. This will help define the search intent and guide the keyword selection process.
2. What are the main products or services your business offers? Describe your offerings as if explaining to someone only vaguely familiar with your industry. This will help pinpoint key focus areas for your website and identify primary keywords.
3. What secondary products or services do you offer that customers might think of or search for differently from your primary offerings? Identifying secondary products or services will help expand keyword opportunities beyond your primary offerings.
4. What unique value or advantage does your business offer that sets it apart from competitors? some text
5. Provide one-word descriptors (e.g., "affordable," "luxury," "custom-made").
6. Provide two to three word phrases that describe your unique value.
7. What are the most common search terms prospective customers use when searching for a solution?some text
8. List the search terms or phrases (can be short or long, multiple if applicable).
9. Are there specific features of your product/service that are commonly searched for?
Focus on distinctive features that customers often seek.
10. What might customers search for when describing their problem, without using specific product names?
Consider how a customer might describe their problem when unaware of the available solutions.
11. Who is your ideal customer (company type(s))? Define your target customer profile. This may include industry type, size, or other relevant factors.
12. What are the demographics of the typical person within your targeted companies? Include factors such as age, gender, and location (if applicable). In B2B, this may be less relevant.
13. What roles within the company do you need to engage in? For B2B businesses, identify the key decision-makers and stakeholders you want to target.
14. If I were searching for potential clients for your business, what would I type into Google to begin my exploration? Provide examples of search queries that would lead to your business.
15. Use tools like Google’s Keyword Planner (or similar) to analyze possible search terms. Determine average monthly search volume, competitive ranking difficulty, and cost per click for advertising campaigns. These tools also offer suggestions for related keywords.
16. Compile a list of the top 10 to 15 keywords for each major product category. Enter this list into a spreadsheet for easy reference and further analysis.
17. Conduct a competitive analysis to refine your keywords and phrases. Evaluate competitors' performance for these keywords. You can conduct this analysis yourself by following this 8 step guide and using an SEO tool or or through an SEO/Adwords agency such as Cruxdata.
18. Leverage AI tools for deeper insights. Cruxdata’s AI Marketing Co-Pilot services, combined with their marketing platform, offer a powerful blend of AI-powered tools and personalized insights. This service helps optimize your SEO and advertising efforts with 100% transparency, ensuring you have the data and guidance needed to drive meaningful results.
By following this 18-step SEO and Ads Search Intent Questionnaire, you’ll gain a clear roadmap for identifying the best keywords and optimizing your digital strategy. Whether you prefer a DIY approach or decide to engage an agency or freelancer for all or part of the process, you’ll be equipped to combine the long-term benefits of SEO with the quick gains of Google Ads. This balanced approach will help you achieve both immediate and sustained success in driving traffic and revenue.
At Cruxdata, we provide a combined SEO and Google Ads management service, offering each client their own AI Marketing Co-Pilot. This service blends AI-powered tools with 100% transparency and personalized insights, all tailored to your business by experienced marketing professionals. Whether you’re looking for hands-on support or a fully managed approach, our service ensures you’re equipped with the best strategies for both long-term growth and immediate results.
For more information please contact us at hello@cruxdata.com, or sign up here
