Moreover, they are essential if you would like to improve your rankings in search engine result pages.
Despite being crucial, keyword research and analysis can be a daunting task especially if you have to focus on running other aspects of your business. This is where a keyword specialist comes in. But why exactly do you need to hire one? Read on to find out!
Of course there are many small business owners that can do their keyword analysis and implementation on their own. However, keyword analysis can be time consuming and parts of the implementation may require certain expertise that they lack. By hiring a keyword specialist with experience in keyword analysis and implementation, you not only get efficient results, but also save time that you can spend focusing on your business.
When hiring a keyword specialist, it’s crucial to hire a qualified one, as there are downsides to a poorly executed keyword plan. First, poorly placed or irrelevant keywords will not only fail to attract visitors to your site, but could possibly attract the wrong visitors, who will immediately leave your website resulting in a high bounce rate. When visitors to your site hit the back button or close the browser, it sends negative signals to search engines, and if it persists, your site will be moved down in rank.
There are three main components of keyword research that every specialist should know about. These are:
1) Relevance
No keyword is better than a relevant one. This is because search engines primarily rank your content according to its relevance. It is also the part where search intent comes in. Content containing keywords will only rank if it meets the user's needs, and gives them what they are searching for.
2) Search Volume
You can rank on the first page of search engine results, but if no one searches for the keyword, you will not get any traffic to your website. The most valuable keywords are frequently searched, and every keyword specialist should know that. The search volume is measured as MSV, meaning the number of times your keyword is searched per month across the search engine.
3) Competition
It is always crucial to know which keywords other domains rank for. Researching competitors' keywords is a great way to get ahead of them. If you can find competitor keywords and create more engaging content with them, you have a better chance of increasing your rank and beating them.
Keyword Implementation
Once you have your keywords, it’s now time to implement them. The main areas to implement are your on page website copy, website meta data, technical on-page optimization, and your content plan. These are the primary onsite SEO opportunities. Offsite opportunities also play a huge role in SEO, such as the technical optimization of your website, backlinks, and social media engagement.
Monitoring and Tweaking
Once you have completed the majority of your on-page optimization of your targeted keywords you need to execute a solid content plan, backlinking strategy, and promotion of your content on social media to drive as much engagement as possible. Tracking the ranking for each keyword is also critical, so you can know when to change them if they’re not working. It may take some time to see the results of your keyword strategy, but they’re worth the wait.
