During the initial set-up of a Google Business Profile, it's essential to thoughtfully select a primary business category, along with up to nine supplementary categories. These choices function as a guiding beacon, steering prospective customers toward your local business amidst a sea of localized searches.
GOOGLE GUIDLINES
Checkout Google Business Profile Help Center, also read Guidelines for representing your business on Google
GOOGLE BUSINESS PROFILE CATEGORIES
Presented in alphabetical order, this comprehensive list covers all Google Business Profile categories for 2023. If you're finding it difficult to pinpoint a category that encapsulates your business perfectly, you might find it beneficial to opt for a more generalized classification and then explore the subcategories that describe your products and services.
Your aim should be to ensure precision, encapsulating the search terms that potential customers might use. In managing your Google Business Profile, you're provided with a dropdown list of categories as you type, aiding you in narrowing down your options.
Before finalizing your selections in the Google Business Profile editor, take some time to explore the categories in this blog post. With over 4000 categories listed, you can easily navigate them by pressing "Ctrl and F" to initiate the search function. By inputting a broad term like 'massage,' all categories containing this base keyword will be highlighted. By thoroughly exploring the potential categories, you'll be better equipped to choose the primary category and subcategories that best align with your business within the Google Business Profile framework.
Now, let's delve into the broad array of categories that Google Business Profile offers for the current year:
