SEO is an effective way to increase website traffic, but it can be a complex and expensive process if fully outsourced. However, with the right knowledge, easy to use tools, and intuitive insights, businesses can implement a successful SEO strategy themselves. Here are five key points to keep in mind when constructing your SEO strategy:
1) Search engines rank and display web pages in search results based on user searches.
2) Search engines match web pages with the user's search intent - these are the results you see when you conduct a search on a search engine.
3) Keywords and phrases are the primary way search engines match web pages with user searches.
4) Each web page should have one specific set of keywords and phrases based on its unique search intent.
5) Every web page has a primary search word or phrase, and many potential secondary keywords.
To continuously increase website visitors from search engines, you need as many web pages ranking highly in search engine results for as many keywords as possible. This is the basis of Search Engine Optimization (SEO).
Developing a semantic core is a highly effective strategy for consistently enhancing a website's SEO performance.
A semantic core refers to a collection of distinct keywords and phrases tailored to the specific search intent of each web page. This assemblage of keywords, encompassing primary, secondary, and long-tail keywords, is known as the web page's keyword cluster or keyword group. The aggregate of web pages and their corresponding keyword clusters constitutes a semantic core. To enhance traffic to each page, keyword clusters are devised by identifying supplementary keywords with significant search volume and minimal competition.
The semantic core documents the relationship between each page, each page’s search intent, and each page’s primary/secondary keywords, in turn helping to guide a systematic approach to optimizing your pages for search engines and ranking as high as possible in search engine results.
A semantic core enables an easy systematic approach to optimizing a website’s keywords for search engines, in which each web page on the website corresponds to an entry in a dictionary-like collection of primary and secondary keywords.
One area that is often confusing is Search Intent, noted in the second bullet above. Search intent is the purpose behind a user's query when typing a search term into a search engine. Having a clear understanding of search intent is critical for effective SEO strategies to reach the right audience with relevant content. There are four main types of search intent that SEO professionals must consider:
Informational intent: Users seek information or answers to a question. For instance, "how to cook steak," "what is the best way to keep shoes looking new," or "how to change a tire."
Navigational intent: Users intend to visit a specific website or web page. They know what brand they are looking for or have a specific destination in mind, like "Puma" or "Nike."
Transactional intent: Users are interested in purchasing or completing an action. They may search for a specific product or service, such as "buy Air Jordan" or "shoe repair in San Jose."
Commercial investigation: Users are interested in researching and comparing products or services before making a purchase decision. They might search for phrases like "best shoe for cross-training" or "compare Nike versus Adidas."
By aligning web page content with the search intent of the target user, SEO professionals can improve page ranking and drive relevant and high-value traffic to the website.
As a long-term activity, SEO requires a continuous effort to add new keywords to your website and create content that targets those keywords. By doing so, you can significantly increase the high-quality traffic to your site from search engines. To make this process easier and more systematic, Cruxdata offers a Semantic Core tool that allows you to document and manage your website's primary and secondary keywords, as well as track key metrics.
By aligning web page content with the search intent of the target user, SEO professionals can improve page ranking and drive relevant and high-value traffic to the website.
As a long-term activity, SEO requires a continuous effort to add new keywords to your website and create content that targets those keywords. By doing so, you can significantly increase the high-quality traffic to your site from search engines. To make this process easier and more systematic, Cruxdata offers a Semantic Core tool that allows you to document and manage your website's primary and secondary keywords, as well as track key metrics.
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As part of a comprehensive set of SEO tools and dashboards, the semantic core tool is seamlessly integrated with your website and Google's web tools. This integration makes it incredibly simple to begin executing your SEO program right away, with all the tools you need readily available.
Whether you choose to do it yourself or work with freelancers or agencies, the Semantic Core tool puts the ownership of your SEO strategy in your hands. With Cruxdata, you can take control of your SEO and achieve better results over time.
Search engine marketing is a key aspect to growing almost any business online. The online digital world is rapidly evolving - with tools like ChatGPT and other AI content generation tools, paired with the ever evolving search engine algorithms, competitions for customers' attention (money) is becoming more and more competitve.
Cruxdata makes it easy to get started and increment a simple to extremely sophisticated SEO program with automated metrics and dashboards.
If you need help finding and choosing an SEO agency for freelancer, check out our blog How to Hire an SEO Agency or Freelancer
